{"id":16391,"date":"2025-07-18T11:55:03","date_gmt":"2025-07-18T09:55:03","guid":{"rendered":"https:\/\/moznostvolby.sk\/?p=16391"},"modified":"2025-07-18T12:04:19","modified_gmt":"2025-07-18T10:04:19","slug":"what-are-tradwives-and-why-should-we-be-paying-attention","status":"publish","type":"post","link":"https:\/\/moznostvolby.sk\/en\/what-are-tradwives-and-why-should-we-be-paying-attention\/","title":{"rendered":"What are Tradwives, and why should we be paying attention?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Even though the \u201cTradwife\u201d trend took off online in 2020, it&#8217;s still going strong across platforms like Instagram, TikTok, YouTube, and more. If you&#8217;ve ever watched videos titled like \u201c<em>How to Be More Feminine?\u201d<\/em> <em>\u201cWhy Men Fall Fast for Certain Women?\u201d<\/em> or <em>\u201cHow to Embrace Your Feminine Energy?\u201d<\/em> chances are you\u2019ve stumbled into content inspired by the Tradwife movement, whether you realized it or not. <\/p>\n<h3 data-fontsize=\"36\" style=\"--fontSize: 36; line-height: 1.2;\" data-lineheight=\"43.2px\" class=\"fusion-responsive-typography-calculated\"><strong>So, what is a Tradwife?<\/strong><\/h3>\n<p>\u201cTradwife\u201d stands for traditional wife, a label used by women online who promote a return to old-fashioned gender roles. They believe a woman\u2019s main purpose is to be a homemaker: cooking, cleaning, supporting her husband, and raising children. Many of them see feminism as harmful and argue that modern culture has &#8220;forgotten&#8221; what it means to be truly feminine.<\/p>\n<p>But this isn\u2019t just about baking sourdough or wearing vintage dresses. Tradwives are part of a growing, influential online community that mixes lifestyle content with strong conservative and, in some cases, far-right ideologies. While not all of them openly promote hate, the movement often overlaps with extreme views on issues like abortion, LGBTQ+ rights, immigration, and race.<\/p>\n<h3 data-fontsize=\"36\" style=\"--fontSize: 36; line-height: 1.2;\" data-lineheight=\"43.2px\" class=\"fusion-responsive-typography-calculated\"><img decoding=\"async\" class=\"alignleft wp-image-16407 size-large\" src=\"https:\/\/moznostvolby.sk\/wp-content\/uploads\/2025\/07\/web-4-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/moznostvolby.sk\/wp-content\/uploads\/2025\/07\/web-4-66x66.jpg 66w, https:\/\/moznostvolby.sk\/wp-content\/uploads\/2025\/07\/web-4-150x150.jpg 150w, https:\/\/moznostvolby.sk\/wp-content\/uploads\/2025\/07\/web-4-200x200.jpg 200w, https:\/\/moznostvolby.sk\/wp-content\/uploads\/2025\/07\/web-4-300x300.jpg 300w, https:\/\/moznostvolby.sk\/wp-content\/uploads\/2025\/07\/web-4-400x400.jpg 400w, https:\/\/moznostvolby.sk\/wp-content\/uploads\/2025\/07\/web-4-600x600.jpg 600w, https:\/\/moznostvolby.sk\/wp-content\/uploads\/2025\/07\/web-4-768x768.jpg 768w, https:\/\/moznostvolby.sk\/wp-content\/uploads\/2025\/07\/web-4-800x800.jpg 800w, https:\/\/moznostvolby.sk\/wp-content\/uploads\/2025\/07\/web-4-1024x1024.jpg 1024w, https:\/\/moznostvolby.sk\/wp-content\/uploads\/2025\/07\/web-4.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/h3>\n<h3 data-fontsize=\"36\" style=\"--fontSize: 36; line-height: 1.2;\" data-lineheight=\"43.2px\" class=\"fusion-responsive-typography-calculated\"><\/h3>\n<h3 data-fontsize=\"36\" style=\"--fontSize: 36; line-height: 1.2;\" data-lineheight=\"43.2px\" class=\"fusion-responsive-typography-calculated\"><strong>Where you\u2019ll find them<\/strong><\/h3>\n<p>Tradwives are active across a wide range of platforms:<\/p>\n<ul>\n<li>Instagram, TikTok, YouTube \u2013 for sharing aesthetic content (fashion, beauty, home life).<\/li>\n<li>Facebook, X (Twitter) \u2013 for building communities and spreading ideas.<\/li>\n<li>Reddit \u2013 to discuss opinions and news.<\/li>\n<li>Telegram, WhatsApp \u2013 for private, direct communication.<\/li>\n<li>Many also host podcasts or appear on right-leaning media.<\/li>\n<\/ul>\n<h3 data-fontsize=\"36\" style=\"--fontSize: 36; line-height: 1.2;\" data-lineheight=\"43.2px\" class=\"fusion-responsive-typography-calculated\"><strong>Not all Tradwives are the same<\/strong><\/h3>\n<p>There are different kinds of Tradwives:<\/p>\n<ol>\n<li>Conservative Tradwives focus on homemaking and family life. Their content feels soft and traditional, often tied to religion or conservative politics.<\/li>\n<li>Alt-Lite Tradwives blend traditional values with more noticeable political opinions, including nationalism.<\/li>\n<li>Alt-Right Tradwives push extreme ideologies like white supremacy, anti-LGBTQ+ views, and xenophobia, sometimes in more subtle ways.<\/li>\n<\/ol>\n<h3 data-fontsize=\"36\" style=\"--fontSize: 36; line-height: 1.2;\" data-lineheight=\"43.2px\" class=\"fusion-responsive-typography-calculated\"><strong>The <\/strong><strong>f<\/strong><strong>eminine <\/strong><strong>a<\/strong><strong>esthetic<\/strong><\/h3>\n<p>Tradwives present femininity as the opposite of feminism. According to them, being a real woman means embracing modest fashion, politeness, homemaking, and motherhood. They frame femininity as \u201cunder attack\u201d by modern society and feminism, and position themselves as defenders of a simpler, purer time.<\/p>\n<p>Many advise on how to look more feminine, how to please your husband, and how to live a slow, family-centered life. Their videos paint motherhood as peaceful and romantic, almost like a dream, and suggest that feminism has robbed women of this happiness.<\/p>\n<h3 data-fontsize=\"36\" style=\"--fontSize: 36; line-height: 1.2;\" data-lineheight=\"43.2px\" class=\"fusion-responsive-typography-calculated\"><strong>The hidden messages<\/strong><\/h3>\n<p>The issue isn\u2019t femininity, the way Tradwives present it, there\u2019s nothing wrong with choosing to be a stay-at-home mom or enjoying traditional roles. The problem lies in how these messages are framed and the political ideas that are often hidden behind the soft filters and flowered aprons.<\/p>\n<p>Because these videos look like any other beauty or lifestyle content, they can pull people in without revealing the full agenda right away. Over time, viewers might be exposed to more extreme messages without even noticing the shift.<\/p>\n<h3 data-fontsize=\"36\" style=\"--fontSize: 36; line-height: 1.2;\" data-lineheight=\"43.2px\" class=\"fusion-responsive-typography-calculated\"><strong>Why it matters<\/strong><\/h3>\n<p>Stephanie Coontz, a well-known historian of marriage and family, said: \u201c<em>None of these people would seriously want to go back to a period when a man had the legal right to rape his wife. They\u2019re looking back at a time when it was economically possible for a woman who didn\u2019t want to work outside the home to stay home<\/em>\u201d.<\/p>\n<p>This is an important reminder. The nostalgic image that Tradwives promote often leaves out the darker realities of the past, as the lack of women\u2019s rights, economic dependency, and the silencing of abuse. To younger viewers, though, especially those feeling lost or overwhelmed by modern life, the Tradwife ideal can seem comforting and even empowering. And that\u2019s the real danger. Behind the pretty pictures and baking tutorials is often a push toward outdated, and sometimes harmful, ideologies dressed up as harmless lifestyle advice.<\/p>\n<\/p>\n<h4 data-fontsize=\"24\" style=\"--fontSize: 24; line-height: 1.2;\" data-lineheight=\"28.8px\" class=\"fusion-responsive-typography-calculated\"><strong>Read more about this topic:<\/strong><\/h4>\n<p>SYKES, Sophia, and Veronica HOPNER, 2024. <em>Tradwives: Right-Wing Social Media Influencers<\/em>. Journal of Contemporary Ethnography. <a href=\"https:\/\/doi.org\/10.1177\/08912416241246273\">https:\/\/doi.org\/10.1177\/08912416241246273<\/a><\/p>\n<p>ZAHAY, Megan, 2022. <em>What \u201cReal\u201d Women Want: Alt-Right Femininity Vlogs as an Anti-Feminist Populist Aesthetic<\/em>. Media and Communication. <a href=\"https:\/\/doi.org\/10.17645\/mac.v10i4.5726\">https:\/\/doi.org\/10.17645\/mac.v10i4.5726<\/a><\/p>\n<p>SHERMAN, Carter, 2024. <em>Sundresses and rugged self-su\ufb03ciency: \u2018tradwives\u2019 tout a conservative American past &#8230; that didn\u2019t exist<\/em>. The Guardian. <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/ng-interactive\/2024\/jul\/24\/tradwives-tiktok-women-gender-roles\">https:\/\/www.theguardian.com\/lifeandstyle\/ng-interactive\/2024\/jul\/24\/tradwives-tiktok-women-gender-roles<\/a><\/p>\n<p>KELSEY-SUGG,  Anna, and  Marin SIOBHAN, 2021. <em>For some, being a tradwife is about more time with family. For others, it&#8217;s a dangerous far-right ideology.<\/em> ABC News. <a href=\"https:\/\/www.abc.net.au\/news\/2021-08-22\/tradwife-movement-personal-pleasures-or-extreme-right-ideologies\/100356514\">https:\/\/www.abc.net.au\/news\/2021-08-22\/tradwife-movement-personal-pleasures-or-extreme-right-ideologies\/100356514<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":16399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[],"class_list":["post-16391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gender-roles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are Tradwives, and why should we be paying attention? - Mo\u017enos\u0165 vo\u013eby<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moznostvolby.sk\/en\/what-are-tradwives-and-why-should-we-be-paying-attention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are Tradwives, and why should we be paying attention? 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